Customer Experience Strategy

How To Improve Customer Experience

How you treat your customers and how you are perceived in the marketplace is essential to your company’s success. The key to winning is Customer Experience. Excellent Customer Experience equals happy customers, happy customers equal loyal customers and customers who are happy with and loyal to you will spread the word that your company is …

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what is customer experience management

What is Customer Experience

Although people have been talking about Customer Experience for almost 20 years now (where does time go?!?) – one of the questions I get asked the most is simply: What is Customer Experience? Our Definition: Customer Experience is the sum of all interactions a person has with a brand over their lifetime.  It is big. …

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Great Recession Learnings That Can Be Applied to Your Post-Pandemic CX

Today’s post is a collaboration by this great team: Ingrid Lindberg and Annette Franz, CCXP, with insights from CX leaders who’ve lived it! You’ll find this post on Annette’s site, as well. In 2008, Ingrid Lindberg was in a newly formed role (Customer Experience Officer, or CXO) at a Fortune 100 company, charged with designing and …

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